From iconic portrayals of fashion, to ingenious grass roots marketing strategies, Doe Deere has secured her place as one of the most successful entrepreneurs in today’s industry. As the founder of Lime Crime and Poppyangeloff, her unique take on fashion has only grown in demand and redefined modern feminine culture around the world. Having become an internet sensation over a decade ago, Doe Deere has made her name a staple of success within the fashion world and internet stardom.
Having moved to the United States at the young age of 17, Doe Deere soon attended the New York City’s Fashion Institute of Technology. With an obvious focus placed on fashion studies, she then had the bright idea to market her iconic look and style to the masses first in the form of DIY clothing. Becoming a name that every young woman would recognize was not enough, for she wanted to make a significant difference with the products she aimed to sell. That is why she chose to only sell vegan and animal cruelty free products. The idea was not only to ensure the quality of her makeup products, but to also set herself as an example for young women to keep these virtues in mind when using other types of products in life besides those based on fashion.
Most notably known for her Unicorn hair dye, the fantasy-like approach to female fashion quickly grew to unprecedented amounts of popularity. Her cosmetic lines soon featured a variety of other colors that kept true to the fantasy concept, yet always push their own boundaries into new territory. If fashion is truly a statement, Doe Deere is making it. With an authentic integral approach to expressing that which is within, she has paved the way for many other women to begin wearing their hearts on their sleeves, so to speak. It is no wonder why she has become a household name now for multiple generations, and for those yet to come.