Clay Hutson owns a company in Nashville, Tennessee which is in the business of offering services to musicians and corporate event organizers. He is a jack of all trades in his industry and has been a monitor engineer, audio engineer, production manager, stage manager, and even a tour manager. He has deep experience designing live concerts as well as producing and managing them. His biggest market is rock music and some of the big-name artists he has had as clients are OneRepublic, Pink, Guns N’ Roses, and Garbage. He is currently out on tour with Kid Rock.
He started his company in the wake of the last recession. Clay Hutson says the timing was right for a few reasons. First, he had built up a wealth of skills he could market. Second, his employer had been very negatively impacted by the recession so leaving that company was a pretty attractive thing to do. He has been able to get clients for his company by establishing a reputation for being someone that wasn’t afraid of hard work and putting in long hours. He is also known for his attention to details and constantly rechecking all of his work. If he doesn’t do things right that can often mean something goes wrong on stage and even safety could be compromised.
Clay Hutson says he always has to keep up with new technology because to fall behind can be the death knell of a career in the music industry. He points to mobile lighting equipment as something that has dramatically improved lately. Not only is this equipment substantially brighter today but it’s also smaller and much more mobile.
One technology he is pretty tired of, though, is the massive video walls so often used in concerts. Clay Hutson says that he likes it when an artist tries to wow the audience in new ways. He appreciates artists like Pin who will have acrobats performing and other stunts that are eye-catching. He likes this type of creativity much more than an even higher definition video screen.