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Fabletics Capitalizing on the Power of the Crowd

Fabletics is an athleisure brand firm that was co-founded by TechStyle Fashion founders Adam Goldenberg and Don Ressler in the year 2013. Fabletics was established at a time when there was a gap in the female active wear industry for gears that were stylish, had good functionality and affordable. The two friends being entrepreneurs came up with the idea that would see the combination of aesthetics and functionality, and that’s how Fabletics was born. Pushing the idea into the market was the other thing they needed to figure out. They thought of bringing another partner on board who will be the brand ambassador of the brand, and fortunately, they settled on Kate Hudson. Kate was a perfect choice to them because she was a popular figure with a very active lifestyle and she is very approachable hence will be the best person to market the product and be the face of Fabletics.

Fabletics owing to the experience Adam Goldenberg had in TechStyle Fashion knew the power of technology in marketing. Today’s customer is informed because information is readily available on the online platform. Technology has made the world a global village and has revolutionized marketing in the business world. Consumer purchases are nowadays greatly determined by the power of the crowd. Organizations that have realized the power of crowdsourced reviews are shifting their marketing strategies to review centric, and Fabletics is one of them.

Fabletics is just four years old as it was launched in 2013. Despite the fact that Fabletics is still new in the Fashion industry market it has grown by over 200% and has 235 million dollars in revenue and more than one million paying members. But the question is how comes within a very short time Fabletics has been able to grow so fast beating rival fashion companies that have been in the industry for decades? The answer according to TechStyle Fashion Group Corporate Marketing Officer Shawn Gold is that the brand success is as a result of embracing the user reviews or the crowd.

The modern-day customer when he wants to purchase a certain product, he/she first go online and look at what the other consumer are saying about that particular products. The more positive reviews a product has, the more the chance that the consumer will purchase that product and vice versa. What customer reviews can do is that they can increase the acquisition of a product, improve customer loyalty and customer retention.

Fabletics has realized fast enough the power of reviews and as a result, incorporates user reviews into policies and product offerings. Besides, Fabletics actively engage their customers online by collecting, managing and responding to thousands of customer reviews. Fabletics used the user reviews to capture new customers and refine its products. Crowdsourcing has helped Fabletics athleisure brand to be more transparent, and customer focused. Through the reviews, Fabletics has been able to improve on their products by listening to their customer and know what they want. If a client has a quiz on their products or is looking for a customized activewear, then you can reach Fabletics through their website.

DESIREE PEREZ: CEO AT ROC NATION

In 2008, Jay Z made a deal of about $150 million with Live Nation. Lately, it is undergoing some rough edges. It’s on the verge of selling some of its stake in ROC Nation. Selling the whole company is another reality that they may have to face. Live Nation is getting a pretty good lucrative deal from Jay Z and wants to maintain its contact. Sadly, it doesn’t want to be involved with buying recorded music.

ROC Nation artist includes; Jay Z, Rihanna, Fat Joe, Meek Mill and Shakira. Jay Z and Desiree Perez, the CEO of ROC Nation, recently met up with the CEO of the universal music group, Mr. Lucian Grainge. They wanted him to become a shareholder in ROC Nation, which would help Jay Z develop new artists. The UMG currently have a distribution deal with ROC Nation. If they invested more in the company, they would, in turn, own much more substantial stake. They would still continue to work with Jay Z who is an influential mogul. and Desiree Perez on Facebook.com

Desiree Perez is an entrepreneur mogul. She became the CEO of ROC Nation from 2009 to date. She has been working for quite some time for the SC enterprises. Being good at crunching numbers and the tough business lady that she is has led to her success. Desiree is a fierce negotiator and has been able to close deals with very many clients and making good money in the music industry. She helped Rihanna secure a lucrative deal with Samsung. She plays a huge role in the company like labeling, management, and publishing. Desiree is also signing up clients based on sports in the ROC Nation Sports Agency. She has achieved a lot and worked with moguls in the music industry hence her massive success in the industry.

What Omar Yunes Represents in the Sushi Itto Business

It may have taken many by surprise when Omar Yunes was presented with the Best Franchisee of the World (BFW) Prize. However, it wasn’t a surprise to the recipient. Omar Yunes is a man who has been committed to the Sushi Itto business for many years. He became an active franchise of Sushi Itto at a young age of 21, and currently, he owns a total of 13 sushi Itto outlets in Mexico. His branches are found majorly in the City of Mexico and a few in Veracruz and Puebla. What he owns and runs is 10% of what the Japanese food chain owns globally.

When presented with the award, Omar could not hide his joy. He said, “I’m proud of this award. I’m just a representative of 400 individuals that I lead.” According to Omar, the BFW Award presented to him is for all the employees in his 13 Sushi units. It’s due to their collective effort that he was able to get this recognition. The 2015 BFW edition featured representatives from Argentina, Portugal, Brazil, Mexico and many other countries. According to Diego Elizarrarras, the organizer of BFW, Mr. Yunes was appreciated for his contribution with respect to the franchisor-franchisee relationship and employee management and more

Who is Omar Yunes?

Omar Yunes is a Mexican–based investor and franchisee of Sushi Itto. Currently, Mr. Yunes owns 13 Sushi Itto outlets in Mexico. His investments are spread in the cities of Mexico, Veracruz, and Puebla. Since joining the franchise business in his early 20s, Omar has employed a number of people. Today, his staffs in the three cities are made of over 400 employees.

Conclusion

When it comes to good management and positive employer-employee relationship, Omar Yunes understand what it takes. He has promoted the Sushi Itto name throughout Mexico and he is most identified with the business.

The Unsurpassed Success of Dr. Mark McKenna

Mark McKenna is a doctor specializing in Surgery and Medicine. He is licensed by the Georgia and Florida State Board of Medical Examiners. Dr. Mark McKenna graduated from the Tulane University Medical School. He founded the McKenna Venture Investments. Dr. McKenna also acquired the Universal Mortgage Lending and Uptown Title Incorporation.

The group of companies specialized in design-building, real estate closing services, and finance. The 2005 Hurricane Katrina destroyed New Orleans City and most of his investments. However, he stood firm after the storm and took part in rebuilding New Orleans. He did this by developing low-moderate income housing.

Dr. McKenna moved to Atlanta and started ShapeMed. ShapeMed is a medical facility based on wellness and aesthetic. ShapeMed was later sold to Life Time Fitness Inc. where Dr. McKenna served as the National Medical Director until 2016.

Dr. McKenna is currently the Chief Executive Officer and founder of OVME. OVME is a medical aesthetic company that is formulating elective healthcare using technology. Dr. McKenna is a member of the Entrepreneurs Organization. He used to be a board member of the New Orleans Industrial Development Board and the New Orleans Jazz Festival.

Dr. McKenna’s idea of OVME came from his experience of working in the industry of medical aesthetic. He has worked in the industry for over ten years. The doctor brings his ideas to life through setting goals and practicing visualization. He also mediates at least once a day. For him, a blend of meditation and setting active goals formulate success. Being a leader, he was influenced by other leaders too. He recognizes Michael Bloomberg, Elon Musk, and Barrack Obama as the people who changed his thinking.

Surrounding himself with smart people is a strategy that helps Dr. Makennagrow his business enterprises. Dr. McKenna’s habit of reading makes him more productive as an entrepreneur. He is excited that the smoking pattern is decreasing in America. Dr. McKenna lives a normal life like most people. On a normal day he wakes up at 6:30 am and makes breakfast with his daughter. He is happily married and a father of two.

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A Review Of Jason Hope’s Career

Jason Hope is shrewd entrepreneur, philanthropist, futurist and investor with a passion for technology and giving back to the community. He is based in Scottsdale, Arizona. He grew up in Tempe. Jason Hope graduated with a degree in finance from the Arizona State University (ASU). Moreover, he earned an MBA from the W.P. Carey School of Business at ASU. In addition, Hope is heavily involved in politics relating to business in the State of Arizona and nationally.

At the start of his career, Jason managed a mobile communications firm. Presently, he focuses on philanthropic activities, investing in startups and biotechnology. In Scottsdale, Jason mentors high school students and creates grant initiatives for entrepreneurs.

Over the years, he has earned a reputation as an expert futurist. With a passion for and a clear understanding of technology, Jason monitors the industry and predicts the direction that technology will take in the future. Based on the present technological trends, Jason believes that the power of the Internet of Things (IoT) will be felt in the near future. This is because of the increasing number of devices connected to a network. His insights and advice on technology have been helpful to businesses and people seeking for innovative ways of capitalizing on IoT in the future.

Jason contends that he started his business after being inspired by mobile communication technology because it reaches and benefits many people. Jason noted that the popularity of technology increased the demand for mobile applications. Notably, the visionary leader believes that mobile technology will continue to benefit many people and businesses in the society. Jason posits that he started selling premium text message services because it created a foundation for his future in technology and medical research. In addition, it satisfied his utility as a passionate futurist.

Over the years, Jason has been able to accumulate wealth because of investing in different technology firms. The transformative leader contends that when he ventured into entrepreneurship, he established Jawa, which acted as a parent firm for other partnerships in the technology sector. Presently, he makes a living from his portfolio of investments. The portfolio includes firms that offer marketing services, computer and business information systems, digital media solutions, and internet software solutions.

In 2010, Jason Hope pledged $500,000 to SENS Foundation, a non-profit organization that develops innovative therapies for age-related disease. The organization develops rejuvenation bio technologies. For many years, Jason was interested in the work undertaken by SENS Foundation.

Learn More: www.crunchbase.com/person/jason-hope#/entity

Michael Terpins, the Current Prototype T1 Leader in Brazil

Michael Terpins is the leading rally driver in the Bull Sertoes Rally Team aged 40 years in Brazil. He participated in the 25th edition with Maykel Justo being his navigator at Sertoes Rally. He was among the first five fastest drivers in the race. He won two out of the three stages in racing.

The third round was greatly affected by mechanical problems that had developed after the previous match; however, Michael eventually did his best in the 306km stretch. Terpins holds record 9 in the Sertoes Rally. The gearbox of the car he was using had broken down and, therefore, Michael Terpins together with Maykel had to slow down in order to be safe and again to complete the match.

Michael Terpins is one rally driver who is dedicated and strong in his field of passion. He always has faith and did not get worried about the engine breaking down. In fact, after he won, he went beyond to say that the only concern he had was to finish the match so as not to be disqualified. He believed that all was going to end well.

Michael Terpins and his brother had great love for racing. Therefore, they were competing in a total of four sessions in T-Rex, which was developed by MEM Motorsport. They also participated in cross-country rally in Brazil Championship and Sertoes Rally In the last four years. Michael Terpins will be completing his 10th participation with Sertoes Rally.

In 2002, Michael Terpins was part of the motorcycle category but later decided to join the cars category together with his brother. He was by then a sailor in cars category. Maykel Justo has indeed helped Terpins by providing him with the best protection in sailing. This has made Michael Terpins proud, and, therefore, the two have contributed much to their titles in the racing career. In the Brazilian Cross Country Rally Championship, Michael has held the highest position, which is the prototypes T1 leader. He is the current T1 leader prototype. His passion for racing has taken him far places that he would not have imagined.

Don Ressler Continues to Lead Fabletics In an Innovative and Exciting Direction

Traditionally, there has been a large gap in the women’s sportswear and athletic wear market. Most women have had to choose between fashion, affordability, and function. Sine the increased consumption in this market sector that has been growing continuously since mid-2010 has further expounded on this gap there is a vital need for it to be bridged with options that provide form, function, and budget friendliness to today’s active and style conscious women. Don Ressler and Adam Goldenberg saw this need and decided to fill it with a new type of retail strategy that has since changed the way that American consumers buy fashion. That retail strategy is the foundation behind Fabletics, and it has taken the industry by storm.

The concept behind Fabletics wasn’t to try to keep up with the current trends or market projections, instead they decide to focus on the kind of products that real women really wanted. They used focus groups, market research, and past buying trends to determine what it was that women were actually looking for in the market. Since then they have worked to keep their offerings fresh and in line with what people are looking for and not what the fashion industry tells them that they should want. At the forefront of this endeavor is Don Ressler, who has headed the company’s development since the beginning.

While the initial attempts at roll out had more than a few hiccups to deal with, Ressler worked to get past them. He was the one who brought in Kate Hudson, and as the face of the brand it took on a new life that has led to a near constant expansion over the last two years. He is also the man behind the answer to how to get over the biggest hump that they faced, the complexity of the sportwear industry which traditionally has said that it is impossible to make activewear that is both fashionable, durable, and comfortable and which could be delivered at an affordable price point that would fit the budget of the majority of mainstream American women. Thanks to Ressler’s previous experience in the fashion industry, he knew what the limitation of manufacturers was and was able to think ways around them to make Fabletics vision a reality.

He also knew that it would be essential to change the approachment factor of the new brand. He knew that it would be necessary to market directly to the consumer through an interactive website experience that would offer customization, and a variety of packaging options to better fine tune the delivery aspect of the product in a way that would achieve the end goal they were hoping for. Using the natural charisma of Kate Hudson, a grassroots advertising campaign, a multi layered approach to customer care and purchase management, and a unique subscription based model that offered discounts, shipping options and access to exclusive selection choices at the VIP level the stage was set for success.

Don Ressler is happy with how the brainchild he and Adam Goldenberg hatched has turned out. He is excited to keep the brand fresh and growing for many years to come. The success that Fabletics has seen under his guidance and leadership is only the beginning. The brands parent company, recently rebranded as TECHStyle, is set to expand its reach into the convenience market sector even more over the coming months and years. With a man like Ressler at the helm, that expanded reach is sure to bring even more success.

Find out more about Don Ressler: https://www.linkedin.com/in/don-ressler-328b4618

Dr. Jennifer Walden Helps People Obtain Plastic Surgery

The plastic surgery center along with ambulatory surgery center, Dr. Walden is located in the Austin, Texas region. Along with being a certified plastic surgeon Dr. Walden is a well known media commentator and founder for the Jennifer Walden Cosmetic Center.

Dr. Walden started off her career through the Manhattan Eye, Ear and Throat Surgery Center in Manhattan. She studied under her mentor Dr. Sherrell Aston. She was honored through the Harper Bazaar Best Beauty Surgeons of the year 2014.

Dr. Walden has served as an expert commentator on ABC News, Fox and 90210. Also serving as an active member for Modern Aesthetics and Plastic Surgery Practice. There is a very limited number of women who are plastic and cosmetic surgeons in United States. She also worked hard to be a co-author on the textbook for Aesthetics.

Born in Austin, Texas, Dr. Walden returned to the area after giving birth to twin sons in New York. After her sons were born, Jennifer returned to the Austin area in order to be closer to family and friends. Once she returned to Austin, she quickly worked to open her own practice and go on to be a successful plastic surgeon.

After returning to Texas in 2011, Dr. Walden opened her practice in Westlake Falls and then went on to open a satellite office in the Marble Hills area of Texas in 2014. Jennifer Walden has been committed to providing the best for her family and by showing her children stability, Dr. Walden is doing her very best for her children and patients.

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Dr. Walden is one of the very few people who use 3-D technology to allow her patients to see the before and after of their surgery. With the 3-D imaging, patients are able to better understand what they will look like following surgery.

JHSF Chair Person Jose Auriemo Neto

Jose Auriemo Neto is a successful businessman in the number one high-end real estate business company in the Brazilian market. As the current chair and chief executive of JHFS, Auriemo has been monumental in the growth of the business and particularly its venture into the retail end of real estate. He has brought numerous exclusive world-class partnerships to JHSF such as the French company Hermes and Fasano group of hotels where the company became a major shareholder.

His father, Fabio Auriemo the founder of the company made him the president of JHSF after Neto suggested that they venture into retail shopping real estate which led to the acquisition of a huge piece of land called Marginal Pinheiros which they developed into a super project with a shopping mall, residential towers, office suites, apartments and hotels, and restaurants. The returns from this project to the company were estimated to be in billions of US dollars as of 2016.

The company was founded in the year 1972 with a target in the upscale consumer market for luxurious hotels, residential buildings, shopping malls, executive airport business and office suites. With its capital in Sao Paulo, the company also has projects in cities such as Manaus and Salvador as well as abroad in New York City and Uruguay. It has become a leading developer of real estate in the whole of South America through its ability to provide unique and sustainable solutions.

Through research and good management and great ideas, JHSF discovered that the market for recurring income revenue was on demand and had the potential for great rewards. Jose steered the company into this direction and it turned out to be a great success. They have succeeded in conquering the Brazilian upscale extravagant consumer habits of the privileged society and therefore becoming an important part of the country’s national economy. JHSF became a public holding company in 2017 trading as BM and FBovespa in Sao Paulo’s stock exchange market.

Read More : www.guiainvest.com.br/mural/jhsf3.aspx

Lime Crime’s Abilities Continue to Grow

After making many different products that no other company dared to do, Lime Crime is at it again. The company knows what they need to do to provide all the best solutions to women and men who want to be bold with their likes. The creator, Doe Deere, knew she wanted to make waves and do something different. She also knew she would make all the right choices if she had the ability to continue helping people who did not have these solutions in the past. For her, it has always been personal. With Lime Crime, she knows she can give everyone the solutions they need so they will have a chance to experience more with their fashion and beauty looks. The idea is to just keep making people realize they need to make things easier on themselves. They also know they need to make the right choices for their own benefits.

Out of everything the company has done, the hair dye has been one of the most influential. In the past, the company used hair dye that worked well with blonde and light colored hair. Women and men could dye their hair a bright shade of purple, pink, blue or even green. The dyes didn’t work so well with dark hair, though. So, Doe Deere decided to figure out what she could do to help people who have dark hair. The solution came in the form of their latest dye collection. People can use the dye that is now offered by the company to dye their dark hair.

Now, people don’t even have to worry about what they are going to do to get more from the hair solutions they need. They can use the dark-based dye to color their darker locks. Doing this will give them the chance to try different things. If they want to experience everything Lime Crime has to offer, they’ll have a chance to do it with the new dark dyes. It is one of the first times that a company has offered these bright colored dyes specifically to people who have dark hair.