The Frye Festival isn’t an event that many people were aware of. That is, until Bella Hadid and a few of her supermodel friends, including Hailey Baldwin, Elsa Hosk and Paulina Vega and Alessandra Ambrosio started to make the public aware of this fun and chic vent.

The models flew to the Bahamas together recently, and they all hashtagged #FryeFestival, but their followers weren’t clear about what the hashtag meant. This however, was a rather clever marketing tool for the Frye Festival event. Learn more about Fyre Festival:

The Frye Festival is an event that is held on the private Bahamian island Frye Cay. The festival will be from April 28-30 and May 5-7 2017. These two weekends will be filled with cultural events, food and live music. Of course, people will also have the chance to explore the island itself and witness its natural beauty.

The models have been selected to market the Frye Festival and to give potential attendees a pleasant glimpse of what the experience will be like. Hadid and her pals will be giving feedback on all the activities that are available at the festival. Attendees will be able to engage in beachside yoga, water trampolines, seabobbing, and snorkeling around a plane wreck off Norman’s Cay. Other activities will be featured as well. Read more: 11 Things to Know About Fyre Festival Because its Unlike Any Music Event You’ve Attended Before

For the official announcement of the Frye Festival, a number of models and other celebrities, as well as social influencers and artists, posted orange titles on their Instagram accounts.

Artists who will be headlining the Frye Festival will be announced soon. The event is expected to be a successful venture and will likely gain popularity as the year’s progress.