Music Management Expert

Desiree Perez: Revolutionizing Music Streaming

Today, in the world of music streaming services, Spotify reigns supreme and Tidal are considered the underdogs. Roc Nation executive Desiree Perez hopes to change that. She is adamant about the company being around to stay. She is no stranger to the business world, being married to Juan Perez, head of Roc Nation Sports. She is known for her skills in negotiation and accounting. She’s also had a successful managerial career, being credited with securing the deal for Beyoncé’s Formation stadium tour and taking part in Rihanna’s deal with Samsung.

Although management has changed several times over the past few years. As members and management dropped from the company, Jay-Z sought another plan to save it, related news on   With the assistance of Perez, Tidal has begun to come around, gaining memberships and the curiosity of the public. Desiree Perez is the driving force of these contract negotiations behind the scenes. She has helped finalize some multi-million dollar contracts for both Roc Nation and Tidal. She knows how to secure profitable deals, both for the artists and for Tidal. To know Dez better, visit and read her profile.

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With the help of several exclusive albums from company co-owners like Rihanna, T.I., Kanye West, and Beyoncé, the Tidal app has been gaining a lot of traction in the industry. Thanks in part to West’s release of The Life Of Pablo, the app has gained more popularity than ever. Over one million subscribers signed up for a free trial in February alone. For these developments, Desiree Perez deserves a lot of praise.  Read her recent tweets, follow her page.

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How Desiree Perez Helped Save Tidal

With the advent of smartphones, music streaming apps have taken over the industry. There are huge players in the field including iTunes, Google Play Music, and Amazon Music. Another app that has been gaining steam lately is Tidal, in no small part due to the hard work and intelligence of a behind the scenes player in the company, Desiree Perez.

In the first few years of the company, three Chief Executive Officers had come and gone from the company. Not to be deterred, the founder of Tidal, Jay-Z, soldiered on because he firmly believed in his app. Many others facing the same situation would have folded but Jay-Z knew there was a way to make his app a success. He decided to bring in a long time business associate and friend that he had worked with before, Mrs. Perez. Ever since her arrival, the Tidal app has seen a surge of new members joining the service and general buzz around the internet amid music fans.  Check Dez, on this link from .

One of the things that Jay-Z knows about Desiree Perez is that she is extremely good at closing deals and crunching numbers. He knew that he had the right person in place when she started signing exclusive contracts with some of the biggest names in the industry that would release a new album only on Tidal. This led to his app attaining the highest ranking it had ever had on the iPlay store and millions of people checking out the app.  Related article here.

Outside of Tidal, according to,  Desiree Perez is also a leader at Roc Nation and operates her own business. She has brought that wealth of experience to Tidal and it has shown in not just exclusive contracts but also improvements to the app itself. The service now features new music from beloved artists as well as exciting up and comers.  Check

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