Fabletics Takes on Internet Giant Amazon and Wins

Amazon is the world’s biggest online retailer. This online business establishment is like the Wal Mart of the World Wide Web. It sells almost any product imaginable and it sells it a lower price than the competition. The thing that makes Amazon so successful is the fact that it has thousands of retailers that help to push products. Amazon also sells items in bulk which means it can lower prices than most online retailers. By all standards, Amazon can eliminate most of its competition through lower prices, bulk selling items and by connecting buyers with multiple sellers.


Fabletics is an athleisure wear company. This business sells athletic clothing and gear primarily for women. However, it does have a great line of athleisure wear for men. Athleisure wear is simply clothing that is designed for workouts, training and exercise; but it can also be worn in casual settings. In some cases, people have been known to work out at the gym and then go out in the same outfit on a date. That is how stylish and durable this clothing is.


The Fabletics brand was brought into the market in 2013. This enterprise has brick and mortar locations within select U.S. cities. However, it is an online retailer and it processes all of it sales through this portal. Actress Kate Hudson is a partner and spokesperson for Fabletics. Her presence has helped the company to excel in multiple number of ways. She is a talented actress (Almost Famous) who has an amazing body and sex appeal. She is the perfect person to promote the Fabletics brand to the world.


Adam Goldenberg and Don Resseler are the two other founders of this organization. They both realized that they must take on Amazon if they were going to survive as an online clothing company. One way they figured out how to reduce the impact of Amazon’s online presence is by creating a process known as reverse showrooming.


What is reverse showrooming? Well, this is a process that allows people to try on athleisure gear while they are in the store. After people make their selections, their clothing choices are placed into an online cart and their clothing choices are recorded for future use. Customers do not have to buy their selection right away.


If at any time in the future they want to come back and make a purchase; the gear they already selected will be waiting on them. This process has worked for Fabletic customers and they keep coming back for more. Fabletics even uses a Lifestyle Quiz which helps consumers to figure out the type of gear that would best fit their lifestyle. Fabletics knows exactly how to take on Amazon and win.

Fabletics Capitalizing on the Power of the Crowd

Fabletics is an athleisure brand firm that was co-founded by TechStyle Fashion founders Adam Goldenberg and Don Ressler in the year 2013. Fabletics was established at a time when there was a gap in the female active wear industry for gears that were stylish, had good functionality and affordable. The two friends being entrepreneurs came up with the idea that would see the combination of aesthetics and functionality, and that’s how Fabletics was born. Pushing the idea into the market was the other thing they needed to figure out. They thought of bringing another partner on board who will be the brand ambassador of the brand, and fortunately, they settled on Kate Hudson. Kate was a perfect choice to them because she was a popular figure with a very active lifestyle and she is very approachable hence will be the best person to market the product and be the face of Fabletics.

Fabletics owing to the experience Adam Goldenberg had in TechStyle Fashion knew the power of technology in marketing. Today’s customer is informed because information is readily available on the online platform. Technology has made the world a global village and has revolutionized marketing in the business world. Consumer purchases are nowadays greatly determined by the power of the crowd. Organizations that have realized the power of crowdsourced reviews are shifting their marketing strategies to review centric, and Fabletics is one of them.

Fabletics is just four years old as it was launched in 2013. Despite the fact that Fabletics is still new in the Fashion industry market it has grown by over 200% and has 235 million dollars in revenue and more than one million paying members. But the question is how comes within a very short time Fabletics has been able to grow so fast beating rival fashion companies that have been in the industry for decades? The answer according to TechStyle Fashion Group Corporate Marketing Officer Shawn Gold is that the brand success is as a result of embracing the user reviews or the crowd.

The modern-day customer when he wants to purchase a certain product, he/she first go online and look at what the other consumer are saying about that particular products. The more positive reviews a product has, the more the chance that the consumer will purchase that product and vice versa. What customer reviews can do is that they can increase the acquisition of a product, improve customer loyalty and customer retention.

Fabletics has realized fast enough the power of reviews and as a result, incorporates user reviews into policies and product offerings. Besides, Fabletics actively engage their customers online by collecting, managing and responding to thousands of customer reviews. Fabletics used the user reviews to capture new customers and refine its products. Crowdsourcing has helped Fabletics athleisure brand to be more transparent, and customer focused. Through the reviews, Fabletics has been able to improve on their products by listening to their customer and know what they want. If a client has a quiz on their products or is looking for a customized activewear, then you can reach Fabletics through their website.

Don Ressler Continues to Lead Fabletics In an Innovative and Exciting Direction

Traditionally, there has been a large gap in the women’s sportswear and athletic wear market. Most women have had to choose between fashion, affordability, and function. Sine the increased consumption in this market sector that has been growing continuously since mid-2010 has further expounded on this gap there is a vital need for it to be bridged with options that provide form, function, and budget friendliness to today’s active and style conscious women. Don Ressler and Adam Goldenberg saw this need and decided to fill it with a new type of retail strategy that has since changed the way that American consumers buy fashion. That retail strategy is the foundation behind Fabletics, and it has taken the industry by storm.

The concept behind Fabletics wasn’t to try to keep up with the current trends or market projections, instead they decide to focus on the kind of products that real women really wanted. They used focus groups, market research, and past buying trends to determine what it was that women were actually looking for in the market. Since then they have worked to keep their offerings fresh and in line with what people are looking for and not what the fashion industry tells them that they should want. At the forefront of this endeavor is Don Ressler, who has headed the company’s development since the beginning.

While the initial attempts at roll out had more than a few hiccups to deal with, Ressler worked to get past them. He was the one who brought in Kate Hudson, and as the face of the brand it took on a new life that has led to a near constant expansion over the last two years. He is also the man behind the answer to how to get over the biggest hump that they faced, the complexity of the sportwear industry which traditionally has said that it is impossible to make activewear that is both fashionable, durable, and comfortable and which could be delivered at an affordable price point that would fit the budget of the majority of mainstream American women. Thanks to Ressler’s previous experience in the fashion industry, he knew what the limitation of manufacturers was and was able to think ways around them to make Fabletics vision a reality.

He also knew that it would be essential to change the approachment factor of the new brand. He knew that it would be necessary to market directly to the consumer through an interactive website experience that would offer customization, and a variety of packaging options to better fine tune the delivery aspect of the product in a way that would achieve the end goal they were hoping for. Using the natural charisma of Kate Hudson, a grassroots advertising campaign, a multi layered approach to customer care and purchase management, and a unique subscription based model that offered discounts, shipping options and access to exclusive selection choices at the VIP level the stage was set for success.

Don Ressler is happy with how the brainchild he and Adam Goldenberg hatched has turned out. He is excited to keep the brand fresh and growing for many years to come. The success that Fabletics has seen under his guidance and leadership is only the beginning. The brands parent company, recently rebranded as TECHStyle, is set to expand its reach into the convenience market sector even more over the coming months and years. With a man like Ressler at the helm, that expanded reach is sure to bring even more success.

Find out more about Don Ressler:

Knowing Susan McGalla Better

Susan is one of the most respected American successful entrepreneurs. She is the Executive Consultant hailing from Pittsburgh, Pennsylvania. She is a board member of HFF Inc., a company that deals with real estate. She is also sitting on the councils of Magee-Women’s Hospital Research Institute and Foundation. She is the pioneer of P3 Executive Consulting where she currently acts as a fashion expert giving her advice in the fashion Industry.



Susan’s career started in 1994 at American Eagle Outfitters, holding various managerial positions till the year 2009. During the end of her career at the American Eagle Company, she served as the President. In 2011, she got named as the Chief Operating Officer of Wet Seal, and she continued as a consultant to various corporations. Susan is the most respected expert in Fashion and Marketing industries. She graduated from Mount Union College with a Bachelor degree in business and Marketing.


Inspiration to Women

Susan is a well-educated lady and an active force in the corporate world. Through sheer hard work and resilience, she has created herself a successful career. Her career has faced many challenges and barriers because of her gender. But it has not stopped her from succeeding for she believes that hard work is not biased to any gender. She advises women not to be intimidated based on their gender. She emphasizes on a good education to secure better positions at the workplace. Education prepares women to tackle all hurdles, they meet and those thrown to them, boldly.


Susan has refused to be intimidated due to her gender and proved it right that women in the society can achieve better as much as their male counterparts can attain. Success does not count on gender; it’s all about dedication, persistent and discipline.

Lime Crime- The Cosmetic Company Ready To Take The Internet By Storm

The internet is an unapologetic and rapidly evolving expanse of ideas and trends, especially when it comes to the online make-up industry. And with beauty gurus and trend-setters everywhere becoming more and more environmentally conscious, anyone that’s anyone is switching over to the vegan lifestyle.


The online-based and PETA certified vegan company Lime Crime is coming out with industry leading and trendy new products so that beauty doesn’t have to be sacrificed for common decency. With a Tumblr-esqe aesthetic and top-notch products like their super pigmented hair dyes -more aptly named “Unicorn Hair”– it’s easy to see how Lime Crime is on the verge of rocking the Internet’s world. Eleven different colors are included in their latest hair dye collection, with edgy names like “Sext” and “Dirt Mermaid.” The colors range from vibrant green to a subtle rose gold, so hair color enthusiasts everywhere can get in on the action.


However, don’t let the ingenious names behind the products distract from their quality. Their new Diamond Crushers top coat lip collection has no set release date (PopSugar guesstimates sometime this April), but the hype behind this line is understandably overwhelming. The collection includes three brand new colors (Black Unicorn, a purple shade; Cleopatra, a rose gold tone; and Acid Fairy, a Barbie pink hue), each looking like they crushed up diamonds and bottled them up. The innovative top coats will not smudge or transfer, and claim to wear for hours without drying. What more could one ask for? check their instagram account for more!

Kate Hudson, Fabletics And Reverse Showrooms

Kate Hudson’s Company, Fabletics has been in business now for three years. In that time, it has brought in a nice, chunk of business. It is valued at $250 million. She has a nice customer bases, and a subscription service, that her followers keep tabs on what she is offering now. In her business, she has the opportunity to know what people want in certain areas. Her physical stores are in California, Hawaii and Florida, as well as other areas.

Kate Hudson Is Following In The Shoes Of Apple And Warby Parker With A Reverse Showroom

Like Apple and Warby Parker, Kate Hudson focuses on the reverse showroom. Her customers look online, but still buy from her at the stores because she already knows what they like. Most of the people that shop at her physical stores are already members, and the rest decide to become members. She keeps track of them online, so that she knows what they like in certain areas. Rather than concentrating on what the showroom looks like in Fabletics store, she concentrates on the culture, online marketing and knowing her customers likes and dislikes. This is the key to her success, and it is working well for her.

Read more:
CMO of Kate Hudson’s athleisure brand Fabletics on retail industry

Competing With Amazon, Kate Hudson Is Doing Fine

When it comes to sales, Kate Hudson is doing fine, because Amazon is huge. She is growing her business at a good rate, and will continue to do well when she is constantly in touch with her customer base, getting to know what they like, and what they will buy. Her amazing line of clothing is mainly workout wear, but it can be worn for other events too. She enjoys creating clothing that women can wear, and that they like. She knows the areas where she is building stores, and in the next year, there should be at least three more opening.

With her business, she wants to be known by her customers.

Kate Hudson has made a huge success of Fabletics. She wants her customers to purchase, whether it be in the store or online. This way, her customers can purchase the way that they feel comfortable, and when they buy, it is money for her.

In the future, it is a definite that Kate Hudson’s, Fabletics, will continue to please the customer base, making it a growing company in a sea of failing ones. She has the creativity, the knowledge and intuition to make her business shine even more. As she proceeds to increase her subscribers, sales will skyrocket, and soon most women will be wearing Kate Hudson’s designs.

Read More On: Pinterest

JustFab is Just Fab

JustFab has finally brought out their summer collection, and there are tons of quality looks in there. They went with a great tan tone in the overall collection, which is definitely in this summer. The fits they have are getting even tighter, which is a trend that seems to just keeping gaining momentum. They are the perfect fits, for summer, showing some skin, but keeping enough class in there. They can be worn at the beach or a nice outing at your local fashion square. There is a lot of variety in JustFab collection.

The shoes seem to a majority of tan or brown shades, which is great because they go well with any fits. The boots are very stylish and sexy, can be used with jeans definitely, and if you want to be really hot skirts as well. The sneakers are very stylish and refreshing; they remind of very high fashion looks, such as Gucci or Saint Laurent Paris. So they are a good choice to rock when you want to keep within budget but are trying to show-off a little bit.

Read more:
JustFab – Facebook

JustFab – Wikipedia, the free encyclopedia

With the dresses of JustFab, this season there is much variety, but one thing they all have in common is they are very relaxed fits at the bottom. They seem very comfortable to wear outside during the summer, so an excellent choice to make. The colors appear to be all over the place from bright red to beige, so it’s just about what you’re going to wear with them. Overall, great selection of the dresses, the fits are perfect for summer.

Last but certainly not least, bottoms, the selection on these is perfect so many shades and so many different types of fits. The jeans look gorgeous and have a very stylish look to them, very easy to pair with any top. Then the pants are incredibly especially the green, relaxed cargo pants, extremely fashionable and the fit is very comfortable. That’s the type of piece that is sure to sell out. It seems as if JustFab is getting all the steps right on this summer release. They are keeping up with the trends and have very stylish fits. See:


For fabulous designs at fair prices, there is no better store to get your wardrobe other than Justfab. Justfab is an online store that stocks virtually everything girly. Dedicated to providing high-quality products for women, the curated store carries selections of shoes, handbags, jewelry, and denim.
JustFab is hugely subscription-based as women get a chance to shop for whatever they want and pay for the goods upon delivery. Billing is done at the end of the month and those who wish not to participate during a certain period can skip those months. The VIP program has many fun perks such as discounted prices and free shipping orders. This is a brilliant idea by Kate Hudson and Adam Goldenberg who co-own the company.
In an interview when they launched a new line of clothes, the company’s expert stylist shared her insights with The Clothes Maiden. The line designed for the ‘Glam Girl, Romantic Chic, Girl Next Door, Modern Classic and the Trendsetter’ covers all the girls and their different tastes. Fashion is a broad word that cannot be conformed to one idea. This line is the true testament of that statement. Rosie, the expert stylist at JustFab, stated that the selection of products was inspired a lot by the 70s. The burgundy, suedes, and tan spoke largely on the classic girl who appreciates vintage designs.
View their videos on youtube.

Doe Deere Epitomizes Bold And Beautiful

Who doesn’t love makeup? Makeup has been one of the only consistent friends that I’ve had throughout my life. It’s seen me on my worst days and it’s helped those transform into my best days! Even when I’m feeling down about my life, there is one thing that I can count on. Makeup can hide all of that and make me feel beautiful.

There’s literally a piece of makeup for every problem! If I have a zit, there’s concealer for that. If I have bags under my eyes, there’s foundation for that. If I want a natural, put together look, there’s eye shadow and lip gloss for that! If I want something more bold and more wild – there’s also make up for that!

For the days when I am feeling very wild and adventurous about my makeup – I look to Doe Deere. Doe Deere is truly a pioneer when it comes to makeup and cosmetics. She understands that people want to express themselves through makeup. That’s because she does the same! Doe Deere is always looking glamorous, fun, and beautiful. This is because she has truly learned how to express herself with makeup. Her bright bold lips and eyes are always standing out in a crowd. She knows others want to do the same and that’s why she has a really great line of makeup products called Lime Crime.

Lime Crime is all about expression. Doe Deere offers bright fun pallets of eye shadow, lip glosses, lipsticks, and much more. It’s all to create a grunge look that she’s famous for sprouting herself. It’s not just that. Doe Deere also shows off a softer side in her cosmetics. That are more neutral and nude tones. It all depends on what a person is in the mood for. Doe Deere literally has a product for everyone.

Another great aspect of her company that she is C.E.O of is the fact that all of her products do not test on animals. They are cruelty free and vegan approved. I especially love this because I can breathe a sigh of relief knowing that my makeup hasn’t harmed anyone!

Doe Deere understands that life is to short to be living it in black and white. That’s why when a person thinks of Doe Deere, they typically think of big and bright bold colors. That’s what she’s all about. Doe Deere loves being creative with her look. Makeup is something that is always evolving and changing and Doe Deere is always keeping up with it.

Overall, Doe Deere truly epitomizes what it means to be beautiful and unique. She is a woman who is confident in who she is and she shows that through her makeup. She is now helping others do the same through her Lime Crime make up line. If anyone ever struggles with finding who they are and what their look is, they can look to her for guidance. She doesn’t just sell products. She also shows off tips and tricks.