Jose Auriemo Neto is a successful businessman in the number one high-end real estate business company in the Brazilian market. As the current chair and chief executive of JHFS, Auriemo has been monumental in the growth of the business and particularly its venture into the retail end of real estate. He has brought numerous exclusive world-class partnerships to JHSF such as the French company Hermes and Fasano group of hotels where the company became a major shareholder.

His father, Fabio Auriemo the founder of the company made him the president of JHSF after Neto suggested that they venture into retail shopping real estate which led to the acquisition of a huge piece of land called Marginal Pinheiros which they developed into a super project with a shopping mall, residential towers, office suites, apartments and hotels, and restaurants. The returns from this project to the company were estimated to be in billions of US dollars as of 2016.

The company was founded in the year 1972 with a target in the upscale consumer market for luxurious hotels, residential buildings, shopping malls, executive airport business and office suites. With its capital in Sao Paulo, the company also has projects in cities such as Manaus and Salvador as well as abroad in New York City and Uruguay. It has become a leading developer of real estate in the whole of South America through its ability to provide unique and sustainable solutions.

Through research and good management and great ideas, JHSF discovered that the market for recurring income revenue was on demand and had the potential for great rewards. Jose steered the company into this direction and it turned out to be a great success. They have succeeded in conquering the Brazilian upscale extravagant consumer habits of the privileged society and therefore becoming an important part of the country’s national economy. JHSF became a public holding company in 2017 trading as BM and FBovespa in Sao Paulo’s stock exchange market.

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