Jose Borghi, the Chief Executive Officer of Mullen Lowe, a major advertisement agency in Brazil, is considered to be one of the most influential personalities in Brazilian advertisement industry. He is instrumental in bringing some ever-remembering advertisement campaigns such as Mammals of Parmalat, season campaign, etc. His advertisement campaigns are aimed to attract the target audience and well represented for various age groups. He has decades of experience in the advertising industry, and he knows how to catch the eyebrows of the audience with customized advertising campaigns.
Jose Borghi is also an expert in designing campaigns apt for various industries. As the CEO of Mullen Lowe Brasil, he gives strategic direction to the firm on how to increase its presence in the industry and how to make creative campaigns that can engage the audience. Borghi is also focused on the scientific way of advertising as he believes that it can bring much better results than normal advertising. He thinks that it is better to know what a consumer wanted so that he could serve them better in their needs.
His career trajectory started from his school days when he saw a performance at Castro Neves Theater, and it was a presentation of commercial Vts. Since then, he came to know that his field could be advertisement industry. Borghi was born in Presidente Prudente, and he completed his graduation in Advertising and Propaganda from the Pontifical Catholic University of Campinas. After graduation, he landed at Standart Ogilvy in 1989. His initial years at the agency paved the ways for future entrepreneurship in him. He also worked with several other organizations such as Talent, Léo Burnett, DM9 / DDB, and FCB.Later, he established his agency named BorghiErh by partnering with Erh Ray. “We had no godfathers, no investors and were absolute zero,” Ray remembers those days. However, their hard work paid well and the ad agency became successful, and it bought by Lowe. Recently, Lowe & Partners merged with the Mullen group, and now the agency is renamed as Mullen Lowe company and José Borghi named as the co-CEO of the firm. He understands that nobody gives his anything free or by destiny, but he has to put efforts to achieve what he wanted.