Advertising Firms

Sahm Adrangi Takes on the Bull Market with Three New Shorts

While a lot of investors are headed away from hedge funds and other methods that involve fundamental analysis, Sahm Adrangi and his team at Kerrisdale Capital Inc. are still choosing these ways of investing instead of choosing the more mechanical approaches that seem to be popular today. For Sahm Adrangi, it hasn’t been difficult for his company to find success by choosing good stocks for long-term investments while choosing bad stocks to take a short position on. There is still room in the bull market for the type of fundamental investing that Kerrisdale specializes in.

There are a couple of companies that Kerrisdale has taken a short position on that have been garnering a decent amount of interest by investors and the media. One of these is the biotech company called Proteostasis and their leading drug candidate that was designed to treat the crippling disease cystic fibrosis. While their Phase 2 data from testing may appear to be positive, Sahm Adrangi believes that the data released was designed to be intentionally misleading. As a well known activist investor, Sahm Adrangi has shorted the stocks of several other biotech companies who were using the same tactics in order to push an ineffective drug to investors.

Along with Proteostasis, Kerrisdale has their eye on a company in a completely different industry: real estate development. The company St. Joe may have had a good amount of success developing land on beachfront property in Florida, but the same cannot be said for a large tract of land located in Central Florida that can only be best described as swampland. Investors into this development have been waiting for around 10 years to hear news about returns, but they have been rather quiet and there has been little to no progress when it comes to making changes to this property and there is no indication that this will change any time in the near future. In order for the company to meet the expectations and valuations that they had presented to investors, they would have to have sales that would set impressive records throughout the United States.

White Shark Media Further Grows To Rank Among Established Digital Marketing Agencies

White Shark Media is among highly established digital marketing agencies within North America that have helped many upcoming businesses to manage their marketing challenges. With a growing team of experts in SEM and AdWords management, the company has been identified by companies like Google as one of the fastest growing partner in the AdWords management industry. Being unique and offering solutions that are tailored to helping a business to grow has been among points White Shark Media upholds and pursues carefully. It has been offering digital marketing solutions that are ideal for small and upcoming businesses in different specialties.


Services to boost SEM performance

To help businesses handle their affairs more seamlessly, White Shark Media has been offering live evaluation of the SEM campaigns and working with digital advisors to help businesses handle their SEM campaigns better. This service allows a business to understand how to handle things differently and why it should pursue ideas that are in line with its goals. White Shark Media picks the business and develops a SEM strategy that is most suited to its operations and services. It comes up with a system that evaluates the goals of a business and develops a structure that suits the business to help in its growth and development process.


Search marketing solutions

Through White Shark Media, one can enjoy full synergy in search marketing efforts and campaigns. They offer complete SEO and AdWords management plans that are unique and friendly to the growth of the business. White Shark Media has also been delivering mobile-friendly sites to help the business achieve its goals more smoothly while pursuing marketing campaigns. These management plans are flat fee and there are no contracts attached to them.


Ecommerce marketing management

Implementing a marketing plan that is suited for an eCommerce system is a process that takes time and effort. White Shark Media offers u unique marketing plans that are designed to cater for eCommerce businesses and entities that are based on this industry. The company has been offering ROI-driven approaches to the management of AdWords campaigns and revenue tracking for easier ROI reporting. White Shark Media also analyzes the growth process of the business and proposes the right growth strategies to suit the business and eliminate challenges. They have been working with Google as an SMB Premier partner and Bing in the Reseller program, all these because the company proved to be a serious digital marketing agency.



Mullen Lowe Brings Forth Greater Sales To Business

Advertising is very important to the success of a business. When someone is able to come up with a great advertising campaign, then he will manage to bring in the sales that are needed for the business to bring in even more profits. One thing that Jose Borghi has learned is that some companies are easier to be creative with than others. For one thing, there are some types of products and services that can be really hard to advertise because of the type of product being offered. However, Jose Borghi’s Mullen Lowe manages to bring forth the creativity needed to get people interested in the item.

There are categories of products that are easy to produce creative advertising for. Among the types of products that one can be creative with are video games. Video games can actually be fun to advertise. This is in fact where the advertiser could shine the most because games are formed on creativity. He has free reign on what he can do with the visuals and the music in order to catch the eye of the customer. As a matter of fact, video games are played for fun. Jose Borghi could have a lot of fun with video game advertising.

Another category that is easy to advertise for is fashion. Jose Borghi’s Mullen Lowe can come up with some of the best advertising campaigns for fashion. For one thing, there is an admiration for people with style. One of the ways to get people to buy from fashion companies is to convince them that they will be really stylish if they buy the clothes from the company. They know how to present the items in such a good light in order to make it attractive to the customer. They could easily advertise for any store.

One of the most important things to do with advertising is to take the time to know the product so that it could guide the creativity. Jose Borghi knows how to present the product in a way that shows a lot of creativity. This is one of the reasons that he is one of the most trusted advertisers in Brasil. for more.

Jose Borghi And His Journey With Advertising Industry

Jose Borghi, the Chief Executive Officer of Mullen Lowe, a major advertisement agency in Brazil, is considered to be one of the most influential personalities in Brazilian advertisement industry. He is instrumental in bringing some ever-remembering advertisement campaigns such as Mammals of Parmalat, season campaign, etc. His advertisement campaigns are aimed to attract the target audience and well represented for various age groups. He has decades of experience in the advertising industry, and he knows how to catch the eyebrows of the audience with customized advertising campaigns.

Jose Borghi is also an expert in designing campaigns apt for various industries. As the CEO of Mullen Lowe Brasil, he gives strategic direction to the firm on how to increase its presence in the industry and how to make creative campaigns that can engage the audience. Borghi is also focused on the scientific way of advertising as he believes that it can bring much better results than normal advertising. He thinks that it is better to know what a consumer wanted so that he could serve them better in their needs.

His career trajectory started from his school days when he saw a performance at Castro Neves Theater, and it was a presentation of commercial Vts. Since then, he came to know that his field could be advertisement industry. Borghi was born in Presidente Prudente, and he completed his graduation in Advertising and Propaganda from the Pontifical Catholic University of Campinas. After graduation, he landed at Standart Ogilvy in 1989. His initial years at the agency paved the ways for future entrepreneurship in him. He also worked with several other organizations such as Talent, Léo Burnett, DM9 / DDB, and FCB.Later, he established his agency named BorghiErh by partnering with Erh Ray. “We had no godfathers, no investors and were absolute zero,” Ray remembers those days. However, their hard work paid well and the ad agency became successful, and it bought by Lowe. Recently, Lowe & Partners merged with the Mullen group, and now the agency is renamed as Mullen Lowe company and José Borghi named as the co-CEO of the firm. He understands that nobody gives his anything free or by destiny, but he has to put efforts to achieve what he wanted.

José Borghi is Among the Top Most Influential Advertisers In Brazil

José Borghi is the founder of the Old Borghi Lowe currently known as Mullen Lowe Agency. The firm is known for its influential advertising strategies. José Borghi is the creator of the great campaigns such as the Sazón when Zeze di Carmago and Luciana, ‘Is Love,’ became a hit. It remains memorable to date. The other campaign is the Mammals Parmalat where kids dressed like stuffed animals then sang great giggles.He was not sure about pursuing advertising in school or not until his sister invited him to watch a performance in Castro Neves Theater. Her intention was to help him decide on which way to follow. The presentation was on commercial Vts awarded in Cannes. José Borghi from that day decided on his career path even if he wasn’t sure of what future holds for him.

José Borghi was born in Presidente Prudente and graduated from PUC-Campinas where he specialized his career in advertising. In 1989 José Borghi got his first job at Standart Ogilvy before joining other top agencies in the area. The advertising agencies he worked for include Talent and Leo Burnett, FCB as well as DM9/ DDB.He partnered with Erh Ray to open an ad agency known as BorgiErh where at the point of inception they did not have any investor, godfather or even a bank. They worked so hard for the success of the agency before it was bought by Lowe and became Borghi Lowe in 2006. The Brazilian Advertising agency grew from that time gaining more evidence in the local and international market.

The agency later merged with the Mullen Group to form the Mullen Lowe where José Borghi became the Co-CEO with André Gomes. Mullen Lowe Brasil has continued to succeed even in adverse situations, and José Borghi says that it is through their efforts they have come this far.Through the agency, José Borghi and his Co-founder have carried out campaigns for top companies and won several awards. The companies include Honda, Delta Airlines, Unilever, Procter, Fiat, Electrolux, Bunge Group, Asia Motors, America On Line, Editora Globo, Alpargatas, Leaf Group, Antarctica, BankBoston, Itaú, Arcor, Coral Paints, and American Express among others.Some of the awards they won include 14 Lions Cannes, 10 awards at The One Show, 10 Clios Advertising Awards, 7 awards at the London Festival, and 11 at the New York Festival Awards 15 April. José Borghi was as well elected by the JPA in 2009, as the professional “Advertiser of the Year” by the agency in Columnists São Paulo (26th year).