Lori Senecal is known in the marketing and advertising world for her innovative strategies. She is known to have sealed deals with Hershey, American Airlines, and Paypal. She has caused every company she has joined to experience an unprecedented growth rate. She was named as one of the most creative people in the business world by The Drum. She has also been recognized by Fast Company and others for her ability to transform her employees into entrepreneurs.
In a recent rare interview with Inspirery, she offered some tips for success. When asked how she got into this business, she said that in high school, she served as a coach for gymnastics. This helped her build leadership skills. She also learned how to set goals and reach them, as well as how to manage a team. She became a leader at that moment, and has been a leader ever since. Lori Senecal learned how to develop leadership qualities.
When asked how she makes money, her answer was that she only makes money when her customers make money. After all, that is how it works in the advertising world. She said that she always considers herself to be profitable when she is productive, but the truth is that her firms were able to become profitable financially a lot faster than most other companies out there. She said she got her first customer by being relentless and building a name for herself, though in reality, her first customer really came to her, instead of the other way around.
On Ad week, she says that she makes tough decisions every day, but it is always tough to tell a worker that their performance is not up to the right standards, because she has lots of compassion. At the same time, she is a coach and a leader, and she knows how to do that the right way. She said that having the right mentors played a large role in helping her be successful.
Lori Senecal is the Global CEO of Crispin Porter + Bogusky. She was also the CEO of KBS. In addition, she headed the New York office of McCann Erickson.