Advertising Campaign

Sahm Adrangi Takes on the Bull Market with Three New Shorts

While a lot of investors are headed away from hedge funds and other methods that involve fundamental analysis, Sahm Adrangi and his team at Kerrisdale Capital Inc. are still choosing these ways of investing instead of choosing the more mechanical approaches that seem to be popular today. For Sahm Adrangi, it hasn’t been difficult for his company to find success by choosing good stocks for long-term investments while choosing bad stocks to take a short position on. There is still room in the bull market for the type of fundamental investing that Kerrisdale specializes in.

There are a couple of companies that Kerrisdale has taken a short position on that have been garnering a decent amount of interest by investors and the media. One of these is the biotech company called Proteostasis and their leading drug candidate that was designed to treat the crippling disease cystic fibrosis. While their Phase 2 data from testing may appear to be positive, Sahm Adrangi believes that the data released was designed to be intentionally misleading. As a well known activist investor, Sahm Adrangi has shorted the stocks of several other biotech companies who were using the same tactics in order to push an ineffective drug to investors.

Along with Proteostasis, Kerrisdale has their eye on a company in a completely different industry: real estate development. The company St. Joe may have had a good amount of success developing land on beachfront property in Florida, but the same cannot be said for a large tract of land located in Central Florida that can only be best described as swampland. Investors into this development have been waiting for around 10 years to hear news about returns, but they have been rather quiet and there has been little to no progress when it comes to making changes to this property and there is no indication that this will change any time in the near future. In order for the company to meet the expectations and valuations that they had presented to investors, they would have to have sales that would set impressive records throughout the United States.
https://www.prnewswire.com/news-releases/sahm-adrangis-kerrisdale-capital-issues-negative-report-on-the-st-joe-company-and-announces-conference-call-schedule-300635156.html

Lori Senecal Grants Inspirery Rare Interview and Discusses Wide Range of Topics

 

Lori Senecal is known in the marketing and advertising world for her innovative strategies. She is known to have sealed deals with Hershey, American Airlines, and Paypal. She has caused every company she has joined to experience an unprecedented growth rate. She was named as one of the most creative people in the business world by The Drum. She has also been recognized by Fast Company and others for her ability to transform her employees into entrepreneurs.

 

In a recent rare interview with Inspirery, she offered some tips for success. When asked how she got into this business, she said that in high school, she served as a coach for gymnastics. This helped her build leadership skills. She also learned how to set goals and reach them, as well as how to manage a team. She became a leader at that moment, and has been a leader ever since. Lori Senecal learned how to develop leadership qualities.

 

When asked how she makes money, her answer was that she only makes money when her customers make money. After all, that is how it works in the advertising world. She said that she always considers herself to be profitable when she is productive, but the truth is that her firms were able to become profitable financially a lot faster than most other companies out there. She said she got her first customer by being relentless and building a name for herself, though in reality, her first customer really came to her, instead of the other way around.

 

On Ad week, she says that she makes tough decisions every day, but it is always tough to tell a worker that their performance is not up to the right standards, because she has lots of compassion. At the same time, she is a coach and a leader, and she knows how to do that the right way. She said that having the right mentors played a large role in helping her be successful.

 

Lori Senecal is the Global CEO of Crispin Porter + Bogusky. She was also the CEO of KBS. In addition, she headed the New York office of McCann Erickson.

 

Source: https://www.business.com/advice/member/p/lori-senecal/

 

Mullen Lowe Brings Forth Greater Sales To Business

Advertising is very important to the success of a business. When someone is able to come up with a great advertising campaign, then he will manage to bring in the sales that are needed for the business to bring in even more profits. One thing that Jose Borghi has learned is that some companies are easier to be creative with than others. For one thing, there are some types of products and services that can be really hard to advertise because of the type of product being offered. However, Jose Borghi’s Mullen Lowe manages to bring forth the creativity needed to get people interested in the item.

There are categories of products that are easy to produce creative advertising for. Among the types of products that one can be creative with are video games. Video games can actually be fun to advertise. This is in fact where the advertiser could shine the most because games are formed on creativity. He has free reign on what he can do with the visuals and the music in order to catch the eye of the customer. As a matter of fact, video games are played for fun. Jose Borghi could have a lot of fun with video game advertising.

Another category that is easy to advertise for is fashion. Jose Borghi’s Mullen Lowe can come up with some of the best advertising campaigns for fashion. For one thing, there is an admiration for people with style. One of the ways to get people to buy from fashion companies is to convince them that they will be really stylish if they buy the clothes from the company. They know how to present the items in such a good light in order to make it attractive to the customer. They could easily advertise for any store.

One of the most important things to do with advertising is to take the time to know the product so that it could guide the creativity. Jose Borghi knows how to present the product in a way that shows a lot of creativity. This is one of the reasons that he is one of the most trusted advertisers in Brasil.

http://brasil.mullenlowe.com for more.