As a young person, Dan Bethlemy spent most of his time traveling from one county to another. Born in Venezuela, Bethlemy has lived in the United States, for a decade, and in France where he first moved to Paris to attend the Sorbonne where he graduated with a degree in business. He later earned his MBA from ESSEC business school in 2002, still in France. Dan Bethlemy began his career in L’Oreal the next year after his acquiring his MBA. In L’Oreal he was the product manager for LaScad, a product brand in France. Within the Consumer Product department of L’Oreal, Bethlemy was able to rise through the ranks playing major international roles from a director in 2005 to the vice president of the company’s Garnier international that worked on hair care products.
At the age of 39, the self-proclaimed social media geek is the General Manager for the company’s Matrix DMI, a position he was appointed to back in 2005. Since appointment to the position, Mr. Bethlemy has revolutionized the Matrix to accommodate digitization of its transactions, set on a creative direction and implemented a new positioning plan that has helped increase the visibility of its products and boost its status among consumers. Back in 2011, Bethlemy-Rada was the senior vice president of L’Oreal Paris DMI team in charge of hair and styling, where he helped doubled the growth of the Elseve hair care brand. His work with the Paris team lead to his promotion to the position of Deputy general manager in charge of the global representation and sales of hair and skin care products in Brazil, the United States, India, Russia, India, and Singapore.
Dan Bethlemy’s career is built on determination, dedication, and ambitiousness, qualities that make him an excellent leader who motivates his team and encouraging their individual diversity ad a way of enforcing focus and effectiveness of the team in achieving the success of the Matrix Brand. Other than working in an already diverse and adventurous industry, Rada is a passionate traveler and photographer. He enjoys capturing the best of his travels and items that fascinate him and sharing them on his social media platform.