Carlos Alberto de Oliveira Andrade, the Man behind CAOA’s Success

Latin America hosts the largest automobile manufacturing and distribution corporation, CAOA. The company traces its origin back to 1979 when it was founded by Carlos Alberto de Oliveira Andrade, a Brazilian businessman, and physician. Carlos Alberto de Oliveira Andrade, through innovation and an entrepreneurial spirit, steers the company as the company’s chair of its board of directors.

Over the years since its inception in 1979, the corporation has marked several milestones. In 1979, Carlos Alberto de Oliveira Andrade bought Ford’s dealership in Campina Grande. At the time of purchase, the Ford dealership was bankrupt after selling their Ford Landau to Carlos Alberto de Oliveira Andrade, a sale that was never delivered. The dealership was passed onto Carlos Alberto de Oliveira Andrade as compensation for the pre-payment made for the Ford Landau. The purchase marked the birth of the CAOA (Carlos Alberto de Oliveira Andrade) brand. Six years later, the company became Brazil’s largest Ford Dealership.

Changes in the regulations in the Brazilian car import sector in 1992 opened doors for CAOA to import vehicles. The company was the official and exclusive importer of the Renault brand of cars. CAOA led other players in the sale of imported cars. It was ranked fifth in the auto industry in Renault sales. CAOA, however, terminated their contract with Renault and Subaru came knocking. Subaru cars went into the Brazilian market in 1998. Carlos Alberto de Oliveira Andrade became the exclusive Subaru importer in Brazil. In less than a year, Subaru tripled its sales.

The company’s prowess in the industry landed them distribution rights to the Hyundai brand for the Brazilian market in 1999. That year was particularly good for the Hyundai brand as it became the market leader in sales in Brazil through its Hyundai Tucson model. CAOA would, later on, set up Hyundai’s first Brazilian factory in Anápolis, Goiás. This was Carlos Alberto de Oliveira Andrade dream come true. He spent $600 Million in the venture earning him the title, “Entrepreneur of the Year in Industry.”

Carlos Alberto de Oliveira Andrade earned several awards including “Distributor of the Year” as he led CAOA through its successful path. Currently, CAOA has operations in all Brazilian regions maintaining exclusive rights to import Subaru, Ford, and Hyundai auto brands.

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