Premier Gazette recently dove into the annual Australian Financial Review’s list of the Top 100 Most Innovative Companies in Stephen Ray’s article “Graeme Holm, Founder of Infinity Group Australia, Accepts AFR 2018 Award.” The article reviews how AFR comes to their conclusion on which companies should be included on the list and why.
Australian Financial Review looks at the most innovative companies in both Australia and New Zealand. They want to find the companies that are improving their community with innovative solutions to common problems and by innovating company culture to the point where the employees love to work there. To find these companies, they use the consulting group Inventium which looks through thousands of different countries to find the best of the best. Inventium judges the companies on a variety of criteria, including innovation in the company culture, innovation in the internal process, innovation in the strategy, and innovation in the use of resources.
Infinity Group Australia landed a place at the top in the 58th position. They won the coveted position despite being a relatively new company. However, Inventium saw their potential impact on the Australian community by their ability to help people achieve their financial dreams.
Graeme Holm founded the company in 2013 after working in the financial district for almost 17 years. He saw many problems while he was working for the top four financial institutions in Australia, namely that the companies would abandon their customers after they signed the loan. This left Australian families to continue living paycheck to paycheck without really paying down their debt or saving for their futures. Graeme Holm created Infinity Group Australia with Rebecca Walker after spending six months in research and development to create a financial solution. They wanted to create a company that took a client-centered approach to finances. Learn more: https://au.linkedin.com/company/infinity-investments-group-australia-pty-ltd
Their approach is to treat their customers in the same way that personal trainers treat theirs. He recognized that personal trainers don’t just tell their customers how to eat or work out once. Instead, they create individualized diet and exercise plans for each customer and then continue to work with them until they achieve their goals. Infinity Group Australia reviews the client information in the same way. They create a detailed individual plan for each customer and then provide resources and support throughout the entire repayment period. This way each customer makes clear goals to achieve their financial dreams of independence.