One of the issues that many businesses have is that they think about everything the wrong way. They see the products and the marketing as the most important aspect of the business. However, Vijay Eswaran sees people as the most valuable aspect of marketing. One of the reasons behind this is that people are involved with the customers who buy the products and services. As a matter of fact, he understands that when a leader makes sure that all is well with his employees, then there is very little chance of poor customer service. After all, a good business also cares about the customer because they are the ones that decide whether or not the business will thrive or not.
One thing that Vijay Eswaran is practicing is the art of care. For one thing, caring is one of the most important aspects of living a servant leader life. According to the wisdom of Vijay, people are not in anyone’s lives by coincidence. They have come as part of the purpose of caring. One thing that Vijay makes clear is that servant leaders will care without condition or constraint. There is also no restraint when it comes to caring.
When it comes to business, Vijay Eswaran is making some changes to the atmosphere. People are learning to build communities as businesses so that customers will feel a much greater connection. One of the reasons that businesses are working to strengthen their relationships is so that they can target their marketing a little more to the individual customers. As they strengthen their relationships with their customers, they will have a better idea of what the customers want. This can help bring the industries to a new era where customers customize their products and services so that they will have a deeper satisfaction.