Luiz Carlos Trabuco Cappi And Bradesco

Luiz Carlos is an official with an exceptional record in Brazil’s Banking history. Trabuco is the current president of the private Bradesco bank in Brazil. Unlike other famous CEOs, Luiz Carlos began his professional career in the banking sector as a clerk at Marilia agency immediately after he got his Bachelors in philosophy from the University of Sao Paulo. Over the years, Carlos Trabuco has worked diligently to raise the Brazilian financial industry in many ways.

With over 50 years of working experience with Bradesco, Luiz Carlos Trabuco has proofed to the world that he can transform the organization to the next level. Luiz Carlos took the responsibilities from Cypriano at the time when the organization was not in good shape. Due to his unique abilities in the financial sector, Luiz Carlos was able to move too fast to become the president of Bradesco. For instance, previously he served as the executive director of Bradesco and later in the year 1999, he was the vice president of the same organization. Perhaps, his competency in this field is the reason behind his success.

In most instances, some CEOs lead by commands. However, to Luiz, it is entirely different. Carlos Trabuco actively engages his employees and board members in every decision they make. Besides, he is always around to see what is happening in the organization throughout the day. It is interesting that as a CEO, Luiz Carlos arrives at work at 6 O’clock in the morning and leaves at 6 p.m. Although it might sound funny to other incompetent CEOs, for Trabuco it is a norm.

Under his leadership, Luiz Carlos Trabuco Cappi has achieved to transform the publicity of Bradesco in numerous ways. As a privately owned facility, not many people knew much about Bradesco in the times of Cypriano and other presidents. However, through him, the firm has been able to be correctly represented to many media platforms. Additionally, he is the only president in the history of Bradesco that has ever achieved a 25% market shares in the insurance segment. In fact, at some point, the firm was named the best insurer in Latin America. Luiz Carlos has been able to achieve all these through his outstanding strategies that value customer satisfaction. Besides, he is one CEO who understands the importance of customer value.

Carlos Trabuco’s professional career is a perfect match influenced by a combination of talent and an entrepreneurship spirit. In 2005, Dinheiro recognized Trabuco as the entrepreneur of the year. Actually, he made an acquisition that created a substantial impact in two leading banking organizations. The acquisition played a significant role for the firm by controlling the interest in the branch of HSBC. The US $5.2 billion acquisition helped his organization to outperform Itau Unibanco, which by then had the largest market shares. In particular, Bradesco outflanked the organization in number of account holders, number of branches, and total investment funds. For instance, according to financial experts, this was the largest acquisition the Brazilian financial industry recorded in the year 2015.

Lastly, due to his extraordinary skills in the banking sector, the Brazilian government has involved him in several projects that have helped grow its economy. Truth be told, it is not easy for a government to entrust sensitive projects to banking officials easily. Some of them take advantage of government resources hence end up doing the unexpected; looting. Thus, due to his loyalty, many organizations have tried to convince him to work for them. However, in all instances he stood strongly to decline the offers. For example, he declined the position of the president at Dilma Roussef sometimes back. Therefore, it is clear that Luiz Carlos has eminent love for Bradesco.

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