The top lingerie label Honey Birdette was borne in Australia. This online and retail boutique has expanded into the United States with its sexy, flirty high-end products. Honey Birdette is a popular global lingerie brand that has stores in Australia, the United Kingdom, and with plans to expand its U.S. presence having opened a store in Beverly Hills, California.
Honey Birdette is the 2005 brain-child of two innovative business women. Eloise Monaghan and Janelle Barboza are graduates from the University of Brisbane. They met working together in the medical field, were Ms. Monaghan worked in crisis management for an insurance agency and Ms. Barboza worked in cancer research.
The idea of Honey Birdette was fueled by Ms. Monaghan’s mother who operated lingerie shops while she was growing up. Looking for a friend’s hen’s night gift in Australia and not being very successful, the luxury brand Honey Birdette idea was formed.
The Honey Birdette brand fulfills a fashion lingerie gap between commercial retailers and erotica retailers. The brand is backed by the private global investment company BBRC. Prices for the premium label start around £35 ($45 U.S. dollars) for briefs and £60 ($77 U.S. dollars) for bras.
The Honey Birdette collection features beautiful bras, thongs, suspenders, briefs, and many other fine accessories. The quality material used in many of these luxurious products can include Swiss crystal tulle, metallic foil lace, Italian jacquards, French floral embroidery, gold hardware, patented leatherette accents, cut-out details and Swarovski jewels.
After experiencing a 374% increase in online sales over the last 12 months, the brand has made the decision to expand into new markets. The brand has revealed it is has 10 more openings lined up in the U.K., including Westfield Stratford, Newcastle, Liverpool, and Leeds, and plans to open 40 more U.K. stores by the end of 2018.
There are 55 Honey Birdette stores in its home market of Australia, and the brand is targeting other European locations. Honey Birdette’s success enabled the brand to recently buyout Agent Provocateur, a former U.K. luxury lingerie brand.