The luxury lingerie industry has been growing at a fast rate over recent years with U.K. based stores Agent Provocateur and Ann Summers among the industry leaders across the planet. Honey Birdette is a relatively new entrant in the industry and has grown at a fast rate across both the U.S. and U.K. from its base in Australia where the company has developed across two fronts of both Online and physical stores.
The Honey Birdette brand has recently opened its first stores in the U.K. and unveiled plans to expand across the U.K. with plans for an initial ten stores based in some of the top locations in the nation; a new plan has been put into place as the brand is looking for an even greater level of growth with 27 more stores now planned for opening in the U.K. to take the total from a single store at the start of 2016 to 40 stores opened by the close of 2018.
Success in the U.K. has been matched by sales in the vast U.S. market where the focus for Honey Birdette has been based on its impressive Online sales platform. Sales have increased across the U.S. by 374 percent for Online sales as the company has continued to develop its brand in the country with a new Website dedicated solely to the North American market.
Honey Birdette stands as one of the leading luxury sensuality stores with a focus on the development of new products and on the experience of each customer to make a trip to a Hony Birdette store an experience living long in the memory.
Under the leadership of Brett Blundy, the Australian retail magnate the Honey Birdette brand has grown to become one of the best on the planet and a challenge to the already established brands within the adult products market.