Today, in the world of music streaming services, Spotify reigns supreme and Tidal are considered the underdogs. Roc Nation executive Desiree Perez hopes to change that. She is adamant about the company being around to stay. She is no stranger to the business world, being married to Juan Perez, head of Roc Nation Sports. She is known for her skills in negotiation and accounting. She’s also had a successful managerial career, being credited with securing the deal for Beyoncé’s Formation stadium tour and taking part in Rihanna’s deal with Samsung.
Although management has changed several times over the past few years. As members and management dropped from the company, Jay-Z sought another plan to save it, related news on businessinsider.in. With the assistance of Perez, Tidal has begun to come around, gaining memberships and the curiosity of the public. Desiree Perez is the driving force of these contract negotiations behind the scenes. She has helped finalize some multi-million dollar contracts for both Roc Nation and Tidal. She knows how to secure profitable deals, both for the artists and for Tidal. To know Dez better, visit and read her facebook.com profile.
With the help of several exclusive albums from company co-owners like Rihanna, T.I., Kanye West, and Beyoncé, the Tidal app has been gaining a lot of traction in the industry. Thanks in part to West’s release of The Life Of Pablo, the app has gained more popularity than ever. Over one million subscribers signed up for a free trial in February alone. For these developments, Desiree Perez deserves a lot of praise. Read her recent tweets, follow her twitter.com page.
More of Dez on https://www.tumblr.com/blog/desireeperezblog