How Desiree Perez Helped Save Tidal

With the advent of smartphones, music streaming apps have taken over the industry. There are huge players in the field including iTunes, Google Play Music, and Amazon Music. Another app that has been gaining steam lately is Tidal, in no small part due to the hard work and intelligence of a behind the scenes player in the company, Desiree Perez.

In the first few years of the company, three Chief Executive Officers had come and gone from the company. Not to be deterred, the founder of Tidal, Jay-Z, soldiered on because he firmly believed in his app. Many others facing the same situation would have folded but Jay-Z knew there was a way to make his app a success. He decided to bring in a long time business associate and friend that he had worked with before, Mrs. Perez. Ever since her arrival, the Tidal app has seen a surge of new members joining the service and general buzz around the internet amid music fans.  Check Dez, on this link from .

One of the things that Jay-Z knows about Desiree Perez is that she is extremely good at closing deals and crunching numbers. He knew that he had the right person in place when she started signing exclusive contracts with some of the biggest names in the industry that would release a new album only on Tidal. This led to his app attaining the highest ranking it had ever had on the iPlay store and millions of people checking out the app.  Related article here.

Outside of Tidal, according to,  Desiree Perez is also a leader at Roc Nation and operates her own business. She has brought that wealth of experience to Tidal and it has shown in not just exclusive contracts but also improvements to the app itself. The service now features new music from beloved artists as well as exciting up and comers.  Check

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