HBO has long been known for being the studio behind many of T.V.s greatest hits, but the premium channel has had distribution issues. With more and more people on Skout and social media, leaving cable behind, the need to pay for extra channels has diminished. Their response has been the HBO Now streaming service which is currently available through Apple TV, Dish Network, and Cablevision System’s Optimum TV. The service costs $15 a month. In the next few weeks customers will be able to access the service on Amazon’s Fire TV and Fire TV stick.
While HBO hasn’t released data on how widespread its streaming service is, other companies have been quick to trumpet the death of traditional TV. Netflix gained 3.3 million new subscribers during the second quarter. Marketwatch has reported that their CEO Reed Hastings stated that he expects to add 5-6 million new subscribers each year. Google announced recently that viewing hours on YouTube grew by more than 60% in the second quarter. Analysts belive that HBO Now has somewhere between 850,000 and 1 million subscribers.