When Bruce Levenson was places at the helm of the Atlanta Hawks, he was taking over a franchise that was simply one of the worst in the NBA. Attendance was really bad, and the team was not competing in any way. The Hawks had never been out of the second round of the playoffs, and it appeared that they would never get out of their own way. They were still reeling from a big contract they should not have given to Joe Johnson, and they had no identity.
When Bruce Levenson took over the team, he began to institute changes that made the Hawks into a brand new franchise. He brought in Danny Ferry to run operations, and he hired Mike Budenholzer away from the San Antonio Spurs. Many people are now calling the Hawks Spurs South, but it is the culture change that has made all the difference. The Hawks are one of the most competitive teams in the league, and they play some of the best defense in the league. They play a ball movement offense that gives them more time of possession, and Bruce sits on the sidelines while the basketball people run the team. This is perhaps the only way to run a team effectively, and Bruce has used this philosophy to change the face of the Hawks.
Fans are also having a better experience at games because of the way that Philips Arena has been improved. The Hawks currently offer the best fan experience in the city, and they have one of the most modern arenas in the league.
These changes are all down to the leadership of Bruce Levenson who was able to weather a storm in the former ownership group to change the Hawks into one of the best teams in the whole of the NBA.