Is your company already exploiting the full power of IP geolocation benefits? If not, you don’t know how much you are missing – as far as interactions with your customers and support for your business activities is concerned. LocationSmart has got you covered.
The company offers a tried and tested as well as an effective platform for its customers to maximize the various benefits of IP geolocation.
LocationSmart is the leading provider of Location APIs in the world. The firm boasts of a reliable enterprise platform for asset tracking, verification, compliance, Cybersecurity and operational efficiencies.
The performance of IP geolocation goes beyond network uses. It includes the potential to improve your business in unimaginable ways. Particular uses could boost your profitability, enhance internal functions and processes, and more so, open doors that you might not be aware of.
- Satisfy legal requirements
Businesses operating in particular sectors are usually slapped with burdensome regulations. Some of these regulations pertain to the geographic location of the user. In some instances, the law requires the businesses to determine the geographical location of a potential customer before allowing them to access their products. A company operating in such an environment is likely to face considerable legal consequences if they don’t comply fully.
By using IP geolocation, businesses can firmly and correctly establish the geographic boundary within which the user is located. It also makes it easy for the customers because they don’t have to prove their location to access a product or service.
- Minimize risks associated with online fraud
Seeing that online fraud is increasingly becoming a severe problem, businesses have a responsibility of taking all the necessary precautionary measures. One such way is to collect the IP location when a client accesses company products via a network. A company can know when the account of the customer is being accessed from a different device or network. The firm can then act in good time to confirm the identity of the user and prevent possible fraud.
- Facilitates geo-specific advertising
The marketing department can take advantage of the IP geolocation data of the company’s target market. A business that knows when, where, and who is having access to its data and online services, can effect immediate communication with the customer. Read more: LocationSmart | Wikipedia and LocationSmart | Capterra
Technological communications such as push notifications can come in handy. Direct contact with a customer, such as a personalized phone call can also be productive. Take such opportunities to inform the customer about upcoming or ongoing promotions. Inform them about the features of a product that might interest them.
- Keep your network and assets secure
IP geolocation allows real-time access to data about the devices connected to your network as well as their locations. You can use this IP geolocation intelligence to identify hacking attempts and other malicious acts and in turn, act in good time.
- Copyrights and digital data protection
A good number of companies depend on protected data. A firm can only reap maximum profits from digital content if it can ensure that only authorized users have access to it. Content pirates are known to access, copy and distribute content freely, which denies the owner the opportunity to make money out of it.
When you know who is accessing your data and from where you can quickly determine if your data is falling into the wrong hands. If you identify unauthorized use, you can act immediately to decrease the impact.
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